How much does Google Ads cost for a restaurant? Real numbers
"It depends" is true and useless. Below are the actual figures from accounts we run in Kraków, and what the bill is made of.
The bill has two lines
1. Ad budget. Paid directly to Google. For one venue in Kraków, 800–1,500 PLN a month is a sensible start.
2. Management fee. If you are not doing it yourself. The market runs from a few hundred to several thousand złoty, often as a share of spend. Ours is flat: 800, 1,200 or 1,500 PLN, and the full pricing is public.
What a click costs in Kraków hospitality
Far less than most owners assume. Average cost per click across our accounts:
The low CPC comes from hospitality campaigns living on local, mobile traffic, where competitors bid more cautiously than in e-commerce or legal services.
What one customer action costs
This is the number that matters, a call, a reservation or a set of directions:
| Venue | Spend | Customer actions | Cost per action |
|---|---|---|---|
| MooMoo Steak & Wine | 6.09K PLN | 6.35K | 0.96 PLN |
| Nova Sushi | 4.58K PLN | 2.04K | 2.24 PLN |
| Indus Tandoor | 991 PLN | 1.22K | 0.81 PLN |
To be straight about the numbers: a "customer action" is not the same as a booked table. It includes direction clicks and calls that do not always end in a visit. But it is a concrete, measurable signal of intent, and we count it identically for every client.
What you realistically need to spend
| Goal | Ad budget | Total with management |
|---|---|---|
| Test, one venue | 800 PLN | approx. 1,600 PLN |
| Steady presence, one venue | 1,500 PLN | approx. 2,700 PLN |
| Two or three venues | 2,500–6,000 PLN | approx. 4,000–7,500 PLN |
When Google Ads is not worth it
Plainly, because few people say it: if you have no website and no Business Profile, if your average bill is very low and you only trade through delivery apps, or if your budget is 300 PLN a month. Fix the basics first. A campaign will not rescue an empty profile.
Related
Wider context: Google Ads agency in Kraków, Google Ads for restaurants and restaurant marketing in Kraków.
Common questions about cost
Is Google Ads more expensive than Facebook Ads for a restaurant?
Per click usually yes, per result usually no. Google catches somebody at the decision ("where to eat now"), Facebook earlier, at the appetite stage. For a venue taking bookings, Google is normally the shorter path to a table.
Do I pay Google and the agency separately?
Yes. The budget goes from your card straight to Google and you can watch it live. Our invoice covers management only.
Can I start with 500 PLN?
You can, but we narrow the campaign to one radius and a handful of terms. Anything broader at that budget produces no data and therefore no conclusions.
How fast does the budget pay back?
At 1–2 PLN per action and an average bill of 80–150 PLN, only a small share of actions needs to become a visit. A specific forecast is only possible after an account audit.
Want this run on your own account?
A free audit gives you the same numbers for your own venue, with no obligation.
Request a free audit →