Google Business Profile for restaurants. The cheapest guests you will get
Your Business Profile decides whether somebody calls, taps directions, or scrolls past. For most restaurants it produces more contact than the website does and it is usually the most neglected asset they own.
What we check in a profile audit
- Primary and secondary categories. "Restaurant" instead of "Sushi restaurant" can quietly cost you local ranking.
- Photos. How many, how old, whether they show the food, the room and the entrance. Venues with fresh photos get noticeably more direction requests.
- Opening hours, including holidays. Nothing costs more guests than "closed" showing on a Friday night.
- Menu and links. Current prices, a working reservation link, an order button.
- Attributes. Terrace, accessibility, card payment, vegan options. The filters guests actually use.
- Reviews and replies. How often new reviews arrive and whether anyone answers them.
Maps ranking. What genuinely moves it
Local results come from relevance (categories, description, menu), distance (nothing you can do) and prominence (reviews, photos, activity, search traffic). Prominence is the only field you can play on, so that is where we work: regular posts and photos, a steady flow of reviews, complete data, consistent NAP across directories.
Automated review replies
For Indus Tandoor we built an automation that answers new 4- and 5-star reviews daily, in whatever language they were written in. Polish, English, Spanish, German. The owner does nothing and the profile looks actively managed. Critical reviews stay with a human, because those need a real answer.
Profile and Google Ads work together
Local campaigns and Performance Max pull data straight from the Business Profile: photos, hours, ratings. A neglected profile drags down the performance of ads you are paying for. That is why the profile comes before the first złoty of campaign spend.
Scope of profile work
Verification and access
Recovering the profile, verification, cleaning up owners and managers.
Data and categories
Categories, attributes, description, service area, consistent NAP.
Photos and menu
Photo plan, uploads, menu with current prices, reservation links.
Reviews
A strategy for earning and answering them. Manual or automated.
Posts and updates
Regular posts on events, seasonal menus and holiday hours.
Multiple venues
A separate profile per location, without districts cannibalising each other.
Questions about Google Business Profile
Is profile management an extra cost?
No. Optimisation and ongoing profile care is part of the monthly plan, including the lowest tier.
Can an unfair review be removed?
Only if it breaks Google's rules. Abusive, spam, or not about your venue. We report those, but realistically most stay. Burying it under a steady flow of genuine new reviews works better.
I have three venues. One profile or three?
Three: one per address, each with its own photos, hours and menu. A single shared profile damages the local ranking of every location.
We will review your profile
Free, with a list of what is missing in categories, photos, menu and reviews.
Request a free audit →