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Indus Tandoor

Google Ads Local Search Kraków

One month after Performo took over Google Ads for Indus Tandoor, the results told a simple story: for the same monthly budget, the restaurant nearly doubled its conversions , and each one cost 40% less.

Indus Tandoor logo Indian restaurant campaign performance
Indus Tandoor Google Ads performance showing 2.51k clicks and 1.22k conversions
Before & After Performo

Same budget. Double the results.

The last month before Performo compared with the first month after we took the account over. Ad spend barely moved, but conversions nearly doubled and got far cheaper.

Conversions
Before Performo683
With Performo1,220
↑ +79% conversions

Nearly double the customer actions in a single month.

Cost / Conversion
Before Performozł1.35
With Performozł0.81
↓ 40% cheaper

Every conversion cost significantly less to win.

Ad Spend
Before Performozł919
With Performozł991
≈ Same budget

Almost identical spend. The growth came from better management.

2.51KClicksQualified traffic, up 44% from the previous month.
1.22KConversionsNearly double the previous month's 683 tracked customer actions.
zł0.81Cost / ConversionDown 40% from zł1.35, far more efficient.
zł991Ad SpendEssentially the same budget as the month before.
What the numbers mean

Better management, not a bigger budget.

Indus Tandoor didn't spend more. They spent smarter. By restructuring the campaigns, tightening keywords and focusing on high-intent local searches, the same ~zł900 budget produced almost twice the conversions at 40% lower cost each.

🎯
1,220Conversions
+79%
💸
zł0.81Cost / Conversion
−40%
👆
2,510Clicks
+44%
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